Export Product Milestones:

2007 Product Milestones

Presidente introduces the “Presidente Caribbean Experience” promotion, complete with free trips to the Dominican Republic for the winners. Presidente continues to be the Official Beer of the University of Miami Hurricanes, NCAA Football team as well as the Orange Bowl in Miami.
Presidente in cans is introduced in the New York, New Jersey, Massachusetts and Rhode Island markets.
Presidente Light is introduced in the New York, New Jersey, Massachusetts, Rhode Island and Connecticut markets.
From January to June of 2007, Presidente sales in the Northeast US grew by more than 25 percent compared to the same period in 2006.

2006 Product Milestones

The equivalent of 2 million cases of 24 12oz bottles is exported
Presidente Light is first introduced in the Miami market
Distribution of Presidente Beer is expanded to the island of Bermuda.
The Presidente Litro (La Jumbo) is introduced into the New York and New Jersey markets.

2005 Product Milestones

Presidente Barricas ( Keg) is introduced in Miami
Presidente Latas (cans) is introduced in Miami.